Jason Derulos New Project "Colors" will be the Anthem for Sports Competitions World Wide

Jason Derulo is playing chess while you other artists are playing checkers out here. His latest move will come full circle within the next two years which I'm sure will pay off handsomely. If you're still lost let me bring you up to speed.

Jason's latest project that was released today is called "Colors" and its already named "The Coca-Cola Anthem for the 2018 World Cup." The record has an up-tempo melody that will be sure to keep you dancing. What is unique about the record is the message of representing your culture all while glorifying unity between all different nations. The visual is nothing short of FIRE as Jason has every nation represented mixed with smooth dance moves. Of course, my Haitian nationality was held down as Jason wore the flag on his back throughout the video and featured legendary Haitian artist Wyclef Jean. Check out the video here:

 So, how is this a CHESS move? The video is already titled the Coca-Cola Anthem for the 2018 World Cup which means Derulo is partnered up with one of the biggest soft drink brands for one of the biggest sporting events of the summer. Which means "Colors" is going to be played all throughout the 2018 World Cup. Now, the content of this project shares a sense of pride and unity within your own culture. That factor of the record makes the song relate-able in every culture! Now, that is is how you spread a record world wide.

In two years, the Olympics will be returning in 2020 and it will be held in Japan. The Olympics are another sporting event that is world wide and guess what song they will be looking for that can relate to different cultures all while spreading unity: Jason Derulo's COLORS! Smart move Jason....Keep Grinding.

Sak Pase to all my ZOES! WE OUT HERE!

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