Gary Vee How To Network on Instagram Direct Message

My guy Gary Vee just dropped some serious gems in his latest article on how to use the Instagram DM to build your business. Make sure to grab a pen and paper to copy down these information.

https://www.garyvaynerchuk.com/network-instagram-direct-message/

Here is a quick 5 step overview of the article: 

Connecting on Instagram: The 5 Keys to Remember

The More The Better — You need to do this 10–100–500 times a day.

1. Find New Instagram Accounts to Target

In the world of social, there is a lot of noise. First you need to locate your point of interest by doing a quick search through Instagram. The beauty is that you can find a near infinite amount of leads through a number of unique ways. You can choose to search by location, hashtag or user.

If you’re a business and you want to grow your reach, start by searching hashtags for the most used terms in your industry.

As a reference to an example I will develop later, let’s say you cut hair. So you’re a hairdresser on the Upper East Side of New York. You can easily begin your Instagram strategy by searching the hashtag “haircut” or filtering by location using the address of your store. Look at the top and most recent posts and start examining each account. Too many people get caught up thinking they have to identify people with 100,000 plus followers. Unless you’re a big time business with a big budget, you don’t need this approach. If you can activate “micro-influencers,” or people with smaller followings but tremendous engagement that live nearby, you can win.

2. Look at the Instagram Profile and Audit Their Account

Spend about 30 seconds scrolling through their account(s) and understanding their likes, dislikes and activity.

REMEMBER: Pay Attention to Engagement!

Even if the account only has 190 followers but every single post that user creates has 60 likes and 20 comments, REACH OUT via Instagram DM. If the relationship between their following and their engagement is strong, that means that they have their audience’s ATTENTION, which is so crucial in today’s digital world.

So pay attention to micro-influencers that are within the region you’re targeting. They can provide tremendous value to you and your business and all it takes is a single direct message to start building a relationship.

Look at their posts and consider: Do they interact? Do they engage? Do they post regularly? Do their fans like them?

This is the key to success.

3. Bring Them Value

My one reservation with this article is that it’s just gonna turn a lot of you into spam bots. That you’re just gonna control copy, go into DM and start pasting and getting banned or paused by Instagram, because you’re literally just spamming random accounts. The entirety of this post is to get you to understand how you can bring them value.

Right now, your entire energy is predicated on what can I get out of this? Of course you can DM The Rock, DM Warren Buffett, DM Tyra Banks, DM some founder that you love, but if you don’t consider what that person actually needs or wants you will never get through. This is the number one arbitrage for success. If you are not providing value, they will not respond.

The key to any tactic — and this is THE tactic — is to provide more value to the other person, especially when they’re the one with the leverage. Formulate your proposition and prepare to do what is so crucially important in today’s digital world. Send the DM.

Remember: your value proposition is how you can help solve the problem they are currently experiencing or haven’t thought of yet.

4. Direct Message

This one is easy but a lot of you still don’t understand.

Open up Instagram and find the three little dots in the top right corner of an individual’s account, click the dots, then select “send message.”

5. Rinse and Repeat

Success is a numbers game. Be prepared to get 100 no’s for every yes. Most people won’t even reply. But don’t get discouraged and don’t be romantic. It’s part of the game. Many people at the top have similar skills. A LOT of companies and individuals and influencers can bring you A LOT of value, and opportunity. Needless to say, most individuals are fairly well connected, and many might be friends or employees of the person you are trying to reach.

Getting one “yes” will build your foundation. Keep the ball rolling and use your work and speed to gain momentum.

You all need to be doing this 10–100–500 times a day.

Now You Have To Deliver

This is one very important piece that I only touched on in my original video: “It’s Going Down in The DM”

Once you get the opportunity, you need to deliver. Don’t be upset if you DM 900 people and 2 say yes and you fail to deliver. Ultimately skill and execution are everything. Direct Messages just help you get your foot in the door.

*All Copyrights go to Gary Vee

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